Want to rank in Google searches? Understand the latest Google algorithm and implement practical strategies to pave your way to rank in the first 3 search results.
Google’s algorithm is constantly changing and evolving to enhance the user experience from time to time. According to an algorithm revision in June 2021, your website’s ranking will be determined by Core Web Vitals—a set of specific factors that Google thinks are crucial. Meeting this UX parameter is essential for your website to rank on SERPs; otherwise, you will miss out on the potential to attract audience traffic to your site and hence the business.
Bookmark Infotech is the leading SEO services company in Mumbai, have thoroughly comprehended Google’s algorithm and developed SEO tactics for clients, and that work!
The three pillars of Google’s algorithm are LCP, FID, and CLS, which represent performance, responsiveness, and visual stability. Mobile-friendly websites that are more secured are more likely to meet the benchmark set by Google. Understanding the same is important to improve your website’s overall user experience.
Users like to visit websites that rank on the first page of Google, and according to one survey, less than 15% of websites achieve this benchmark.
In this article, we shall discuss a few SEO strategies that are used by us to tackle Google’s UX algorithm.
No one likes to wait for a longer time to see your website’s content. If it takes more time, the user is more likely to divert to other websites, and hence the opportunity is gone. LCP- Largest contentful paint measures the time it takes to load a web page. It’s the time required to load the largest image, text, media, etc. and it shouldn’t take more than 2.5 seconds.
Bookmark Infotech offers SEO services in which we use the following basic tactics to increase the LCP of your webpage: High-resolution photos are required for eCommerce websites, fashion websites, and so on. These large graphics might take a long time to load. In such cases, we concentrate on using images in the most appropriate format.
The FID is similar to but not the same as the LCP. FID measures the number of milliseconds that have passed after the user has clicked on a link or button to the webpage is loaded. It should be less than 100 milliseconds, with at least 75% of the data loaded in that time. This metric tracks the web page’s responsiveness.
Major causes of poor FID are lots of plugin integration as well as heavy and prolonged JavaScript execution, which results in long tasks that delay the browser. Do you want to know how we improve FID for our clients when offering SEO services? Continue reading!
Nobody wants to visit a website that has constantly shifting content. If your website looks like this, your viewers may lose interest since it is unappealing to the eyes and for usage! Unstable websites continuously shift content while the user views them, which can be annoying.
This can have a significant impact on the user experience since the user may be directed to something he did not want to be directed to due to moving elements. He might click on the ad when he really wanted to click on something else.
Any media file, ad, images, embedded posts, dynamic content (fonts and animations), etc. that have not offered screen size likely to disturb the rendering process and hence cause instability on the webpage.
Bookmark Infotech, the leading SEO services provider company in Mumbai, employs these strategies to evaluate and reduce CLS while improving visual stability. Placing dynamic content towards the bottom of the page has a strong influence on stability. Even if the elements move, the user’s current viewpoint will not be affected.
According to one study, as of 2020, 68.1 % of users globally use mobile phones to browse websites, daily! There’s no wonder that mobile-friendly websites are one of the key metrics of Google’s latest UX algorithm.
Many SEO service companies have already understood the need for AMPs and their impact on search engines. Hence, the focus is more on making mobile-friendly web content that’s easy to access and fast to load.
Implementing responsive layouts, emphasis on increasing the website’s loading speed, and integrating Meta tags are a few measures taken by website development companies. Website developers should also take care of pop-up ads as these are irritating for mobile phone users, they consume the entire screen. Designers should place ads in such a way that does not affect the user’s viewpoint.
According to the newer UX algorithm of Google, HTTPS is one of the most important factors if you wish to achieve top search engine rankings. Spam-looking websites without SSL certificates are already being flagged by Google upon browsing to enhance users’ experience.
Always watch out for external advertisements and links running on your web page that might lead your users to fraudulent pages.
For enhanced security, our organization always keeps an eye on any malware or spyware. We ensure that no website which we develop is without SSL (Secure Sockets Layer). S in HTTPS stands for secure which indicates that the site has an integrated SSL certificate in it.
SSL certificates are very important nowadays as they keep internet connections secure as well as sensitive information, including users’ personal details, that are being transferred from one system to the other. This helps build credibility and trust amongst your audience.
Ranking in SERPs is vital for a company’s success. Choosing a good SEO service company is so essential! Bookmark Infotech offers skilled SEO professionals that can assist you in analyzing the performance of your website and ranking organically on SERPs. We create safe, responsive websites that load quickly.
It is essential to follow SEO trends and match Google’s standards. So, make sure you’re taking all the necessary precautions and making your site more attractive and secure to improve your website’s performance
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